Brief the personas you actually sell to — investors, ICP buyers, power users, churned customers. They review every brand piece you ship — site, decks, ads, emails, product, logo — and tell you exactly where you lose them. In their voice, with your competition in their head.
Pick the persona that actually matters this week — your ICP buyer, a sceptical Series A investor, your competitor’s churn cohort, an enterprise CTO, your day-7 onboarder. Set their mood, their goals, their deal-breakers. Drop in your competitor URLs so they read them before they read you. They cite specifics — what your competitor does better, what you do better — instead of generic UX critique.
Upload anything you ship. The persona reads it the same day, in the same voice, with the same competitor context. A pitch deck and a pricing page get the same level of scrutiny.
Planbrand already runs your brand — identity, pages, products, forms, email, CRM. Feedbank reads the whole workspace and stages each surface for review. No new uploads, no re-mapping. The personas you brief here review the brand you operate there.
Personas keep watching. They notice the new pricing page on Tuesday and have feedback by Wednesday. They flag the ad that contradicts your homepage promise. Every Monday a digest tells you what changed in their eyes — and which fix moves the score the most.
Every review cites the artifact, names the competitor it’s measured against, and lands a concrete fix. Not generic UX critique — the kind of note the persona would actually leave.
“The promise is ‘ship faster’ but the hero scene is a screenshot of a dashboard, not the action. Linear’s hero shows the keyboard shortcut firing. Yours could too — the team’s velocity story is invisible right now.”
“Three tiers, no anchor. Canny puts ‘Most teams pick this’ on Business. I scrolled past Growth twice without registering it. The 5-seat monthly cost would tell me at a glance.”
“Generic ‘how’s it going?’. Linear’s day-7 email cites the one project I actually created. I’d open that. I deleted yours.”
One persona, one brand piece, one round of feedback — free. No card. Add the competitors you want them to know about and watch what changes when feedback is comparative, not generic.